Although trends come and go, Facebook should be the second social media device used after blogging for the very reason that it takes brand awareness to the next level by making your company logo very visible and allowing people to easily share news about your business to all their “friends”. This factor must be taken into consideration before deciding to create a company blog.įacebook – One of the most currently relevant and widespread platforms for social networking is Facebook. Along those lines, blogs should be updated frequently, which can be difficult from a time perspective. Readers will know if you are faking your industry knowledge if you have too much emphasis on yourself and not on them, and also whether or not you are involved with the blog regularly. One of the downsides to blogs is that they need to be as real to their readers as you should be to your customers.

Additionally, blogs can be integrated with other types of social media platforms, and can even have your Facebook posts or Twitter streams live on the blog itself. Blogs can add personality to your website and boost industry perception, educate others through the demonstration of your knowledge of the market, create an emotional investment in your company, build brand awareness, and more.

From there, weighing the costs and possible profits of each platform should help narrow down which type of social media program to weave into your SEO strategy.īlogs – We begin here, as blogs are widely considered the “base” of any social media campaign. It is critical to remember that not every industry should be spending their time and money on some of these platforms, and it is best to analyze just what your desired outcomes are before beginning a social media campaign. Since the list of different types of social media platforms and the variety of advantages and disadvantages to using them can be overwhelming, we’ve decided to take a few that we believe to be most advantageous and describe some of their pros and cons from a business point of view.

We are asked to subscribe to blogs, become fans, friends, share, and connect in countless ways, but how is this social networking actually benefiting us, and are the companies using these platforms seeing measurable results? We see logos for Facebook, Twitter, and Flickr at the bottom of hundreds of websites. Social media is everywhere these days: we see companies employing social media advertising in commercials, radio, billboards, websites, and even on our cell phones and other mobile devices. What are the different types of social media platforms and which one is best for your business?

Social media search tools